What's in a name?
A recent New York Times article describes the Corn Refiners Association plea to the FDA for a name change. Author Tara Parker-Pope describes how the trade group believes that "a name change is the only way to clear up consumer confusion about the product." High-fructose corn syrup has gotten a bad rap lately as a contributing factor to America's so-called "obesity epidemic," among other health issues.
What do you think? Would a name change alter consumers' perception of this food additive? What other products have changed their name in an attempt to alter public perception of health risks/benefits? One example: KFC used to actually be Kentucky Fried Chicken but has since tried to minimize the "fried" aspect by using only its initials.
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